Pro2col
Designing adaptive wellness experiences through contextual coaching
Pro2col
Designing adaptive wellness experiences through contextual coaching
Industry
Health & Wellness
Client
Herbalife
Scope
UI/UX Design
Company
Strategy CX
Pro2col is a wellness platform designed to help users build healthier routines through personalized plans, behavioral tracking, coaching experiences, and adaptive wellness guidance.
The platform combines onboarding assessments, daily tracking, wellness insights, AI-powered interactions, and health data experiences into a connected ecosystem focused on long-term behavioral support.
Our team explored how these experiences could become more contextual, scalable, and easier to navigate while maintaining clarity across an increasingly personalized wellness journey.
Pro2col is a wellness platform designed to help users build healthier routines through personalized plans, behavioral tracking, coaching experiences, and adaptive wellness guidance.
The platform combines onboarding assessments, daily tracking, wellness insights, AI-powered interactions, and health data experiences into a connected ecosystem focused on long-term behavioral support.
Our team explored how these experiences could become more contextual, scalable, and easier to navigate while maintaining clarity across an increasingly personalized wellness journey.
First Access & Assessment
The onboarding experience became the foundation for the entire ecosystem.
Because personalization depended heavily on behavioral and wellness information, the assessment flow needed to collect meaningful data without feeling overwhelming or excessively clinical.
Rather than approaching onboarding as a static questionnaire, the experience was designed to feel lighter, more progressive, and easier to navigate — helping users transition naturally into their personalized wellness journey.
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
Wellness Dashboard & Tracking
Once users completed onboarding, the experience shifted into a daily wellness workflow centered around guidance, consistency, and visibility.
One of the main challenges was balancing a growing amount of wellness information without creating cognitive overload. Tracking, coaching, reminders, and progress indicators all needed to coexist within a single ecosystem while still feeling approachable.
The dashboard experience focused on reducing friction and helping users quickly understand:
where they were
what required attention
how they were progressing
what actions mattered most
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
Trends & Insights
Wellness progress is difficult to sustain when users struggle to recognize meaningful change over time.
The Trends & Insights experience explored ways to make behavioral progress feel more visible and motivating through historical tracking, contextual summaries, and evolving wellness indicators.
Instead of overwhelming users with excessive data, the experience prioritized clarity and momentum — helping users better understand consistency, progress patterns, and long-term behavioral evolution.
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
Personalized Plans
The Plan experience translated wellness information into more structured and actionable guidance.
Rather than presenting health data in isolation, the experience connected scores, goals, duration, nutrition guidance, and behavioral recommendations into a clearer wellness narrative.
This helped transform the experience from passive tracking into a more guided and intentional wellness journey.
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
Wellness Categories
Different wellness goals require different types of support.
Nutrition, hydration, movement, eating windows, workouts, and lifestyle habits each involve unique behaviors, motivations, and levels of engagement.
Instead of treating these experiences as isolated utilities, the ecosystem explored how each category could feel connected while still supporting more focused and contextual interactions.
This created a more modular wellness experience without losing overall consistency across the platform.
User journeys helped us visualize how different personas moved through the platform. We focused on simplifying common workflows like reviewing a new forecast, testing a scenario, or aligning across departments before a cycle deadline.
This mapping revealed moments of unnecessary friction: manual handoffs, unclear ownership, and lack of validation points. We then designed features that aligned with each journey—prioritizing visibility, control, and collaboration.
Quick Actions
Quick Actions
Quick Actions
To reduce friction during daily usage, the experience introduced a centralized quick actions flow accessible directly from the main navigation.
Through this interaction, users could quickly:
log hydration
track meals
add workouts
scan products
record wellness activities
update progress
The goal was to make tracking feel lightweight and always accessible without interrupting the broader product experience.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Blood Biomarkers
As the platform evolved, the ecosystem expanded beyond behavioral tracking into more measurable health experiences through blood biomarker integrations and test result visibility.
The challenge here was balancing medical information with usability — ensuring health data remained understandable, approachable, and connected to the broader wellness journey.
Instead of presenting results as isolated reports, the experience explored how biomarker insights could reinforce personalization and strengthen the relationship between guidance and measurable progress.
User journeys helped us visualize how different personas moved through the platform. We focused on simplifying common workflows like reviewing a new forecast, testing a scenario, or aligning across departments before a cycle deadline.
This mapping revealed moments of unnecessary friction: manual handoffs, unclear ownership, and lack of validation points. We then designed features that aligned with each journey—prioritizing visibility, control, and collaboration.
Outcome
Outcome
Pro2col explored how wellness experiences could become more adaptive, contextual, and behavior-aware across a connected product ecosystem.
By combining onboarding, coaching, tracking, insights, and health data into a more unified experience, the platform moved toward a more supportive long-term wellness journey — one focused not only on information, but on helping users build healthier behaviors over time.
The combined redesign of the Distributor Hub gave Herbalife’s users a more intuitive, focused, and empowering digital experience.
First-time distributors now receive clear guidance through a structured onboarding path, completing essential setup tasks with visual progress indicators. Returning users benefit from fast access to the tools that matter most, grouped logically and presented with clarity.
On the analytics side, users now have visibility into the health of their storefront—something that was previously absent. They can identify trends, track customer behavior, and evaluate the effectiveness of their promotions and product strategies.
Together, the new dashboard and performance experience form the foundation of a more scalable and human-centric distributor platform—supporting growth, efficiency, and long-term engagement.