Designing clarity| into complex products
I'm Daniel, a Senior Product Designer who turns complex, data-heavy workflows into products people can actually use. B2B platforms and mobile apps for global clients like Hess and Herbalife.
Selected case studies.
Each one covers my role, the constraints, what I explored and what came out of it.
Oil & Gas · Hess
Genesis
~30% less manual data gathering · SaaS
Health & Wellness · Smart device
Smart Bottle
Research & app design for a smart bottle · Mobile
Health & Wellness
Pro2col
Wellness tracking app · Mobile
E-commerce · Herbalife India
Pickup Location Selection
Map-based pickup in checkout · Web & Mobile6+ years of designing for people.
Product design today, architecture before. Both are about how people actually live and work, and both taught me to design systems, not just screens.
Designing Trends & Insights and Personalized Plans for Pro2col, a mobile wellness app built by a 10-designer team and launching in 2027. I also run design QA on the development build.
B2B and e-commerce products for Hess and Herbalife: a forecasting platform, a map-based checkout and a distributor performance dashboard.
Led design development of large residential and mixed-use projects from concept to delivery, with engineers, consultants and clients. Created design standards and documentation frameworks that cut revision cycles. That is where my design-systems thinking comes from.
Concept design, 3D visualization and stakeholder communication for residential and mixed-use developments.
Led infrastructure and corporate projects for clients like Amazon AWS and CPTM São Paulo, coordinating with international teams.
What I bring to a team.
From a single flow to a full design system, close to engineering the whole way.
End-to-end UX/UI for SaaS and B2B platforms, from early flows and information architecture all the way to the polished, shippable interface. I stay close to engineering so what we design actually gets built.
Consumer apps that feel fast, native and easy to come back to. I design for the messy reality of how people actually use their phones: one hand, half-distracted, in a hurry.
Scalable component libraries and tokens that keep teams shipping consistently. Fewer one-off decisions, faster handoff, and a product that stays coherent as it grows.
Claude, Cursor and Figma AI are part of how I work day to day: research synthesis, prototyping, iteration. It means faster cycles without cutting corners on the thinking.
A little about how I work.
I design to make people's lives easier. The more complex the product, the more I want it to feel simple.
I'm a Senior Product Designer at Strategy CX, working remotely with U.S. teams on B2B platforms and mobile apps. I work closely with PMs, engineers and stakeholders, and I care as much about why a screen exists as about how it looks.
AI is part of how I work every day. Claude, Cursor and Figma AI help with research synthesis, prototyping and iteration, so cycles get faster without cutting corners on the thinking.
Before product design I spent 4 years in architecture, at Perkins&Will, FGMF and Fernandes Arquitetos, leading projects for clients like Amazon AWS. That's where I learned to think in systems.