Product Designer

Designing clarity| into complex products

I'm Daniel, a product designer who turns complex, data-heavy workflows into interfaces people can actually use — in B2B/SaaS, healthcare and mobile. Based in São Paulo, working remotely with teams in the U.S., and open to relocating to Europe as an EU citizen.

See my work ↗ Let's talk
3+years of experience
6+projects shipped
100%remote collaboration

+3 years in architecture before that

Based in São Paulo, Brazil · EU citizen — no visa required to work in Europe
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SaaS ◆ Design Systems ◆ Mobile ◆ Healthcare ◆ B2B ◆ Enterprise ◆ Wellness ◆ Data-Heavy Workflows ◆ Consumer Apps ◆ Fintech ◆ SaaS ◆ Design Systems ◆ Mobile ◆ Healthcare ◆ B2B ◆ Enterprise ◆ Wellness ◆ Data-Heavy Workflows ◆ Consumer Apps ◆ Fintech ◆
Selected Work

A few products I've helped bring to life.

Full case studies below — each one covers the challenge, my approach and the outcome.

Person checking the Pro2col wellness app on their phone Health & Wellness · Herbalife

Pro2col

Personalized wellness platform · Mobile
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Genesis forecasting platform dashboard on a MacBook Oil & Gas · Hess

Genesis

Centralized forecasting platform · SaaS
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Distributor checking the Herbalife performance dashboard on their phone Health & Nutrition · Herbalife

Distributor Hub

Unified dashboard & performance · Web
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Tablet showing the Select Pickup Location screen next to the Herbalife checkout flow E-commerce · Herbalife

Pickup Location Selection

Delivery flexibility in checkout · Web
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AI + Design Systems

Curious how this site itself was built?

I turned my own portfolio into a design system an AI agent can audit — tokens, Figma variables, and workflows that keep code and design honest.

See how it works ↗
Colors
Typography
Aa
Code
Services

Four ways I can help your product move forward.

Focused engagements, from a single flow to a full design system.

End-to-end UX/UI for SaaS and B2B platforms — from early flows and information architecture all the way to the polished, shippable interface. I stay close to engineering so what we design actually gets built.

Consumer apps that feel fast, native and easy to come back to. I design for the messy reality of how people actually use their phones — one hand, half-distracted, in a hurry.

Scalable component libraries and tokens that keep teams shipping consistently. Fewer one-off decisions, faster handoff, and a product that stays coherent as it grows.

Claude, Cursor and Figma AI are part of how I work day to day — research synthesis, prototyping, iteration. It means faster cycles without cutting corners on the thinking.

About

A little about how I work.

I care about clarity, prioritization and long-term product evolution — not just making a screen look good.

I'm a product designer working remotely with U.S. teams on B2B platforms and consumer mobile apps. I work closely with product managers, engineers and stakeholders to translate complex business challenges into scalable product solutions.

My focus spans SaaS, healthcare, B2B and enterprise products, with a strong emphasis on data-heavy workflows and scalable design systems.

Product Design UX Research Design Systems Prototyping AI-Native Workflow Figma
Read my CV LinkedIn

Daniel built our Habits page on his own, and it went straight to the client with no revisions. He picks up new tools fast and always leaves clear notes on his work, which makes handoffs easy.

Team Leader, Strategy CX

Daniel takes time to understand the user and the client before jumping to a solution. He looks for UX work without being asked and follows through on his own.

Director, Strategy CX

Contact

Let's talk about
your next hire.

danierocruz@gmail.com

Usually respond within 24h · Open to relocating to Europe and remote roles across B2B, SaaS, mobile & healthcare.

LinkedIn +55 11 99295 3540