danierocruz@gmail.com
Hello, I'm Daniel Cruz,
a Product Designer based in São Paulo working with global teams across Brazil and the US.
I design and lead end-to-end digital product initiatives that balance user experience, business outcomes and technical feasibility - leveraging AI where it drives real impact.
work.
A selection of product initiatives across platforms, e-commerce and operational systems — focused on usability, efficiency and measurable outcomes.
about.
My focus is not only on usability, but on clarity, prioritization and long-term product evolution.