Nowride
Connected and Pedaling: Reinventing Bike and Scooter Rentals for Seamless Urban Mobility
Nowride
Connected and Pedaling: Reinventing Bike and Scooter Rentals for Seamless Urban Mobility
Industry
Transport
Client
Nowride
Scope
UI/UX Design
Company
DocDesign
The bike and scooter rental service, Nowride, offers a practical and sustainable solution for urban commuting, leisure, and even food deliveries. However, despite its convenience, users often face challenges related to vehicle availability, app usability, safety, and equipment maintenance.
To enhance the user experience and positively impact customers, a comprehensive service redesign is necessary.
The bike and scooter rental service, Nowride, offers a practical and sustainable solution for urban commuting, leisure, and even food deliveries. However, despite its convenience, users often face challenges related to vehicle availability, app usability, safety, and equipment maintenance.
To enhance the user experience and positively impact customers, a comprehensive service redesign is necessary.
The current Nowride bike rental service faces a series of challenges that negatively impact the user experience and limit its growth potential. These challenges include inconsistent vehicle availability, resulting in long wait times and frustration for users. Additionally, the current app interface is complex and unintuitive, making it difficult to locate and reserve available bikes.
User safety is also a concern, with reports of incidents involving accidents and vandalism. Furthermore, inadequate equipment maintenance results in damaged or malfunctioning bikes undermining the service's reliability.
Nowride's 2023 Urban Mobility Survey underscores this shift, with 65% of respondents expressing interest in utilizing both bikes and scooters for their daily commute, and 30% actively seeking alternatives to traditional transportation methods. However, the current market lacks a unified solution that addresses the diverse needs of urban commuters, resulting in fragmented user experiences and limited adoption of alternative transportation options.
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
User Research
Problem
Shortage of bikes or stations, impacting accessibility and convenience.
Complicated app interface hindering bike or scooter rental.
Lack of targeted offers for specific groups like delivery riders or regular users.
Absence of electric scooter rental limits vehicle variety for users, potentially reducing service appeal.
Problem
Shortage of bikes or stations, impacting accessibility and convenience.
Complicated app interface hindering bike or scooter rental.
Lack of targeted offers for specific groups like delivery riders or regular users.
Absence of electric scooter rental limits vehicle variety for users, potentially reducing service appeal.
Solution
Increase bike and station numbers, optimizing distribution for better accessibility.
Redesign app interface for user-friendliness and straightforward rental processes.
Develop tailored incentives or plans for specific user groups to enhance service relevance and satisfaction.
Evaluate the feasibility of adding electric scooters to the rental options, expanding vehicle diversity and catering to varied user preferences.
Solution
Increase bike and station numbers, optimizing distribution for better accessibility.
Redesign app interface for user-friendliness and straightforward rental processes.
Develop tailored incentives or plans for specific user groups to enhance service relevance and satisfaction.
Evaluate the feasibility of adding electric scooters to the rental options, expanding vehicle diversity and catering to varied user preferences.
personas
User Flow
Style Guide
We've introduced a sleeker and more functional navigation experience to the app. The station markers are now prominently displayed with the new design, ensuring ease of use.
Additionally, the app now offers the option for group ride directly on the map page, enhancing social connectivity and making it easier for users to plan and coordinate their rides with friends or colleagues.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
We've introduced a sleeker and more functional navigation experience to the app. The station markers are now prominently displayed with the new design, ensuring ease of use.
Additionally, the app now offers the option for group ride directly on the map page, enhancing social connectivity and making it easier for users to plan and coordinate their rides with friends or colleagues.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Upon entering the app, users are greeted with a map displaying available bike stations. With a simple tap on a station marker, users can view the distance to the station and obtain directions.
This intuitive feature enhances user experience by providing seamless access to vital information, empowering users to make informed decisions about their bike rental choices.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Selecting the vehicle
At the pickup point, users can choose their bike or scooter, check battery levels, and scan a QR code to unlock it with a simple tap on the screen.
This streamlined process enhances convenience, making rentals quick and hassle-free, ensuring an enjoyable user experience.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Scan
When the user chooses the equipment they want to rent, they can scan the QR code to start the ride.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Let's ride
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Group Ride
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Users can now invite up to 5 people to join their group and enjoy the ride together. With Group Ride, convenience is key: effortlessly scan the QR code for each member or seamlessly connect via Bluetooth.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Whether they're exploring the city or cruising along scenic routes, Group Ride ensures a memorable and fun-filled adventure with their favorite companions.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Trips
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Users can browse through their past rides, accessing information such as distance, starting and ending points, as well as details like price.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Menu and Payment
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Menu and Payment
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
Seamless Onboarding
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
The onboarding is simplified with new users having to fill just just name & number booking their first ride.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
