Distributor Hub
Unifying Tools and Insights to Empower Distributors
Distributor Hub
Unifying Tools and Insights to Empower Distributors
Industry
Health & Nutrition
Client
Herbalife
Scope
UI/UX Design
Company
Strategy CX
Herbalife is a global wellness and nutrition company operating through a vast network of independent distributors. These individuals manage their businesses using a suite of digital tools provided by the company. Over time, however, these tools had become fragmented, with key features—such as storefront setup, customer engagement, wellness tracking, and performance monitoring—scattered across various sections of the platform.
Distributors needed a clear, centralized, and intuitive digital environment to support every phase of their journey—from onboarding to performance tracking. Our team was tasked with redesigning the experience to unify operations and bring clarity and control to the distributor’s daily workflow.
Herbalife is a global wellness and nutrition company operating through a vast network of independent distributors. These individuals manage their businesses using a suite of digital tools provided by the company. Over time, however, these tools had become fragmented, with key features—such as storefront setup, customer engagement, wellness tracking, and performance monitoring—scattered across various sections of the platform.
Distributors needed a clear, centralized, and intuitive digital environment to support every phase of their journey—from onboarding to performance tracking. Our team was tasked with redesigning the experience to unify operations and bring clarity and control to the distributor’s daily workflow.
Dashboard Redesign
Organizing Complexity into a Clear and Actionable Workspace
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
We introduced a modular, action-driven dashboard that organizes tools by business function. Each key action was turned into a card—clearly labeled, visually distinct, and placed according to distributor priorities.
At the top, a setup tracker (Finish Setup) helps new users complete onboarding steps like configuring payments, customizing their storefront, sharing recommended carts, and activating loyalty features.
Core tools—such as Promote Your Products, Customize Your Site, Invite Customers, and Manage Business Info—are accessible as individual cards with concise descriptions and CTAs, allowing users to focus on one goal at a time.
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
To ensure the experience remains relevant over time, the dashboard adapts based on user progress. When updates are needed (e.g. revised payment settings), an Action Required toast appears—subtle but effective in maintaining compliance without breaking flow.
As new features are released, we surface them contextually. For example, if Wellness hasn’t been activated yet, it appears in the Enhance Your Site panel and as a standalone card. Wellness enables distributors to send personalized assessments to customers and use the results to tailor product recommendations—driving stronger engagement and loyalty.
We mapped out the entire MBR and QLA forecasting cycles using a detailed service blueprint. This visualization helped expose key pain points: data inconsistencies, rework, lack of update tracking, and a general overload of unstructured information. Many processes were still dependent on Excel—used not just for calculation but as a database, tracker, and communication tool all at once.
This blueprint became a north star for our product direction. We didn’t just want to digitize an old process—we needed to rethink the foundation.
To support feature discovery, we introduced lightweight visual cues like “New Feature” badges and banners, keeping users informed without distraction.
After completing onboarding, the dashboard transitions to a simplified state with a Congratulations banner. This streamlined view highlights only the most relevant tools—such as Performance, Wellness, and Promotions—alongside a persistent “Send Invitations” panel.
Instead of designing for departments, we designed for behaviors. We developed personas based on how users interacted with forecasting data—whether they were aggregating inputs, modifying assumptions, or reporting outcomes. Each persona had different priorities and friction points.
For example, analysts needed deeper control and scenario testing, while decision-makers required fast access to insights and risk flags. These distinctions shaped everything from navigation to interface layout.
Finally, users can switch to a Customized View, selecting which widgets they want visible. This empowers distributors to personalize the dashboard according to their business needs and working style.
Instead of designing for departments, we designed for behaviors. We developed personas based on how users interacted with forecasting data—whether they were aggregating inputs, modifying assumptions, or reporting outcomes. Each persona had different priorities and friction points.
For example, analysts needed deeper control and scenario testing, while decision-makers required fast access to insights and risk flags. These distinctions shaped everything from navigation to interface layout.
Performance Dashboard
Visualizing Store Metrics to Drive Smarter Decisions
Forecasting was slow and error-prone due to siloed systems, lack of automation, and inconsistent data. Teams worked in isolation, manually updating Excel files, and constantly reconciling disconnected inputs. These inefficiencies didn’t just affect planning—they impacted operational reliability.
To ground our design strategy, we launched a comprehensive discovery phase: four weeks of field research, 62 interviews across 56 people, totaling over 45 hours of conversations. These sessions revealed widespread friction, from duplicated processes to missing version control and constant miscommunication between departments.
Before this redesign, distributors had no visibility into how their storefronts were performing. They couldn’t track visits, identify popular products, or see abandoned cart rates. This lack of feedback made it difficult to improve their strategies or measure business impact.
User journeys helped us visualize how different personas moved through the platform. We focused on simplifying common workflows like reviewing a new forecast, testing a scenario, or aligning across departments before a cycle deadline.
This mapping revealed moments of unnecessary friction: manual handoffs, unclear ownership, and lack of validation points. We then designed features that aligned with each journey—prioritizing visibility, control, and collaboration.
metrics
metrics
metrics
To address that, we designed a full-screen Performance Dashboard with clear, interactive visualizations.
At the top, a KPI Overview displays the most important metrics in tile format. By default, it shows performance over the past 30 days—unless global filters are applied. Each tile can be clicked to expand a related graph below, and collapsed again for a cleaner view. To introduce this interaction, the first tile is expanded by default.
Site Visits
Unique Visitors
Conversion Rate (from visit to purchase)
Order Count
Volume Points (VP)
Average Order Value
Below the tiles, visual modules break down traffic trends, top-viewed products, cart funnel behavior (abandonments vs. conversions), bundle performance, and customer type (new vs. returning). Users can filter data by date or region to compare performance over time or across markets.
The layout is modular and scalable—ready to integrate future metrics like Wellness engagement or Loyalty activity.
By surfacing the right data at the right time, the dashboard turns performance from a black box into a daily habit—helping distributors act with clarity and grow with confidence.
The platform’s UI was modular and role-based. Each persona had a dedicated view with widgets tailored to their needs, such as forecast creation tools, status indicators, and performance dashboards.
One of the most powerful additions was the Forecast Sandbox—a space where users could simulate production scenarios by adjusting variables like cycle time, output volume, or failure rates. These simulations updated in real time and could be saved, shared, or annotated for later review.
impact
impact
The combined redesign of the Distributor Hub gave Herbalife’s users a more intuitive, focused, and empowering digital experience.
First-time distributors now receive clear guidance through a structured onboarding path, completing essential setup tasks with visual progress indicators. Returning users benefit from fast access to the tools that matter most, grouped logically and presented with clarity.
On the analytics side, users now have visibility into the health of their storefront—something that was previously absent. They can identify trends, track customer behavior, and evaluate the effectiveness of their promotions and product strategies.
Together, the new dashboard and performance experience form the foundation of a more scalable and human-centric distributor platform—supporting growth, efficiency, and long-term engagement.
The combined redesign of the Distributor Hub gave Herbalife’s users a more intuitive, focused, and empowering digital experience.
First-time distributors now receive clear guidance through a structured onboarding path, completing essential setup tasks with visual progress indicators. Returning users benefit from fast access to the tools that matter most, grouped logically and presented with clarity.
On the analytics side, users now have visibility into the health of their storefront—something that was previously absent. They can identify trends, track customer behavior, and evaluate the effectiveness of their promotions and product strategies.
Together, the new dashboard and performance experience form the foundation of a more scalable and human-centric distributor platform—supporting growth, efficiency, and long-term engagement.